The correct design of a Logo for your company is not only to achieve an excellent aesthetic, knowing how to apply colors, look for beautiful shapes and fonts, go much further as the logo becomes the live and real representation of the company or brand.
Proper design in your company logo will build trust and credibility in your prospects in 1 or 2 seconds.
It will be able to impact and reflect on what your company does. It practically symbolizes directly to your business, and we could even say that “with a single glance,” it creates an image of your company in the eyes of the observer.
You have 1 second to create an excellent corporate image in the mind of your future client!
Your company logo will be for display! Obviously, but sometimes we forget that it will be exposed to tens, hundreds or even thousands of people!
And likewise, it would have to be compatible with any place where we could show it:
- Business or visit cards
- Emails
- Websites
- Social networks
- As a watermark for photographs
- In videos
- Diversity of Products
- Invoices, etc
But unfortunately, despite its great importance, many times as business owners, we do not take the stress that it should. It may be that the business does not even have one or that, on the other hand, is not professional enough to combine with the market, the products or services provided.
Consequences of a bad logo for your business:
In a way, a bad logo can lead your prospects to think many misconceptions based on their appearance, things like:
- “That the business/project is not serious” and has no future
- Not looking professional, it reflects that we are not professionals as a company.
- The bad taste of the logo in design/colors/aesthetics could make the client think that we have the same bad taste for our work (imagine if it is a decoration business or related to aesthetics)
- A bad logo can even not win the client’s trust as much.
- If your creation was based on fashions, trends or seasons, you run the risk over time of starting to look ugly and outdated, becoming a bad branding strategy or brand positioning in the medium-long term.
- If a logo is already recognized by its audience, whether good or bad, changing it will have an impact on the identity, professionalism and credibility of the business.
Therefore, the correct planning of your logo and professional design can save you a lot of problems and headaches in the long term.
6 points for creating a professional logo for your business
The correct design of a Logo for your company is not only to achieve an excellent aesthetic, knowing how to apply colors, look for beautiful shapes and fonts, go much further as the logo becomes the live and real representation of the company or brand.
Proper design in your company logo will build trust and credibility in your prospects in 1 or 2 seconds.
1. Identity
Firstly, your logo must be unique, it must stand out in your market allowing you to be identified “at first sight,” an adequate design of your logo is part of an excellent “Branding” strategy for a medium-long term business, then a great feature of human beings is that we are very visual, let’s take advantage of our favor。
2. Memorable:
A good logo must be remarkable or memorable since they have identified us as a company or business, it must contain a composition that causes an impact on the mind of your “spectator” and manages to remain engraved in the mind of your current and future consumers, allowing them Always remember your brand with pleasure.
3. Consistency
A critical point when creating our Logo is that then it will have to be consistent with it. It must identify us as a company, but in the correct field, it must adhere to our branding style, our type of communication, company values, type of customers and even take into account the cultural environment to which our product is directed.
4. Timeless
A logo for a project that is taken seriously must be “timeless.” That is, it should not be limited to a specific time or time, there may be many fashions, trends that you want to take advantage of, but when these passes, when the years pass, your brand must remain standing, increasingly robust and increasingly fresh.
5. Target
One of the great premises, immutable through time for business, is that products can never be sold to all types of public. However, it is a difficult task at the beginning. You must concentrate on knowing day by day what your exact primary target audience is, your buyer person or your main target.
6. Culture
Very related to the previous one, the set formed by the tastes, preferences, lifestyle, in short, the personality of your client, added to its nearby environment, will create the culture of your client, in which your logo and brand, in general, should fit in.
If, for example, your brand is very disruptive or includes religious, political, or sensitive issues for many, likely, it does not fit fully into the culture at a global level, in your country or with the society that surrounds your business. Still, if It must meet with the personal culture of your client, the key is that it is he or she who feels identified with your brand and logo.
The last step, surely, you want to get a logo for your brands. And then, here in this post, a dead-easy online logo maker is introduced to you. That is DesignCap. This tool is a one-stop graphic editor, so you can no only build your visual identity but also create beautiful visual content for your website and social profiles. Sounds great? Try no hastate, just access this program to design your first logo.
Wrapping up
To conclude, this post shows you some points of the logo, also shares an online logo maker for you to practice your logo designing. Hope you can find something useful.